What is the primary concern of the principal in an agency relationship?

In an agency relationship, the primary concern of the principal is representation in transactions. This means that the principal relies on the agent to act on their behalf and to represent their interests effectively in dealings, particularly in real estate transactions. The agent is expected to advocate for the principal’s best interests, ensuring that their needs are addressed and that they receive professional guidance throughout the process.

In real estate, a principal may be looking to buy, sell, or lease property, and it’s crucial that the agent fully understands and represents their desires and intentions. This representation includes duties such as providing relevant information, negotiating on behalf of the principal, and navigating the complexities of legal and financial obligations that can arise in real estate deals. While financial gain, assistance in contract negotiation, and property maintenance are important aspects of real estate transactions, the central role of the agent is to serve as the principal's representative, making sure their interests are prioritized throughout the transaction process.